An Analytical Report of Tesco PLC Essay Example | Topics and Well Written Essays - 2750 words

An Analytical Report of Tesco PLC - Essay Example .................................................14 Introduction This paper is an analytical report of the strategic structures and marketing systems of a given organisation. The paper therefore focuses on Tesco PLC, a UK based international grocery company. The paper examines some important components of Tesco's business structures and leadership structures. In analysing the components of Tesco, the following objectives will be sought to be attained in the study: 1. The core vision, mission and strategic systems of Tesco PLC 2. The marketing and operational systems for the realization of Tesco's strategic plans. 3. An examination of the human resource, and supply chain systems that link Tesco PLC to its external environment The paper will involve a careful analysis of information taken from various sources that are relevant to Tesco's activities and expansion over the past nine decades that it has existed. The research will focus on some primary sources like the Tesco Annual Report of 2011. The paper also draws insights from the Tesco Website about various elements of the organisation. Additionally, secondary sources like books and journals are used to provide a deep insight into the company. The primary focus of the paper is on the UK operations of Tesco. However, where necessary, the research will cover aspects of Tesco's international operations to give a better insight into trends and ideas of the company. 1.0 Elements of Tesco PLC's Strategic Background Strategy is defined by Johnson, Scholes & Whittington as the â€Å"long-term organisationwide plan for a corporate entity that is set by the top level management† (2005). In this context, organisational strategy is a body of plans that are made by an organisation to meet the fundamental objectives of the... The primary focus of the paper is on the UK operations of Tesco. However, where necessary, the research will cover aspects of Tesco's international operations to give a better insight into trends and ideas of the company. This paper makes a conclusion that Tesco is a leading chain of retail shops that has its headquarters in the UK and branches around the world. Tesco has a vision of providing grocery and every day products and services to consumers and households. Tesco began modestly in 1919 as a sole proprietorship but evolved to become a private company and a UK public company. In the 1990s, Tesco embarked on an internationalisation strategy and utilised e-commerce. Tesco is now a multi-billion pound global business that has outlets around the globe. Tesco is run by a board of directors and supported by the CEO who has other officers under him. The CEO and officers' structure is duplicated in regions around the world. Tesco's marketing systems are based on the use of convenient outlets to sell high quality products at low costs to consumers. It has an enhanced brand image. Tesco maintains a personalised recruitment and selection process as well as an intensive training system. The supply chain man agement ensures that there are strategic distribution centres around the country and these centres use real-time communication tools and systems to ensure that stock levels are monitored and replenished on time.